London Walking Football Cup is a newly found football tournament based in London, United Kingdom.

An inclusive tournament aimed at older generations to get back into the sporting world, connecting with like-minded people who are also wanting to participate in the sport but have had to slow down due to age.

The visual identity was built to be vibrant, dynamic and inclusive. To represent London in a subtle and unique way, to capture an audience from across the UK and also within Europe. Staying true to the values of the brand was vital when designing.