Bringing athlete agency, Pro Profil, into a modern social world.

Pro Profil is an athlete management agency with headquarters in Germany, having worked with footballers for over 25 years they felt it was time to refresh their social channels and enthuse their younger clients into engaging and resharing their owned content.

Due to the longevity of the agency, it was clear a complete rebrand wasn’t necessary but evolving the brand to become more responsive to the applications it was being used on. This involved taking the wordmarks from the original logo and turning them into a responsive logo for socials. Focusing on these elements made the social channels clear and distinctive. In doing so this also created a watermark for any social imagery and graphics, increasing brand awareness when clients reshared the content.

The refresh resulted in logo refresh, modern palette, social graphics and a bespoke image treatment preset.