JAAQ is a mental health platform designed to transform the mental health landscape. It's an approachable, considered, but daring brand that challenges the norms within mental health taboos by removing them through lived experiences and expert knowledge.

Working closely with the founder, I came into JAAQ as the first graphic designer, looking to build the brand into what it is and over within a short space of 21 months.

The vision from the founder was simple, it had to be cool, accessible, modern and most importantly, a brand that empowered, understands, and challenges.

"When everyone zigs, we zag" Standing out and staying true to this was key when building the brand.

The following assets were developed to build the brand from a single logo to its current state.